Brand Identity Design | Poster Design

 

Overview

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Peach Trunk Box is a luxury pop-up exhibition designed to empower designers by providing a high-visibility platform to showcase their brands. As a new brand, they needed an identity that would stand out, grab attention, and establish recognition among their target audience—primarily women interested in fashion, design, and creativity.

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The Challenge

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Launching a new brand in the competitive luxury exhibition space required a strong visual identity that was both memorable and engaging. Peach Trunk Box needed a design system that:

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•  Captured attention instantly to drive foot traffic.

•  Felt exclusive and premium while maintaining a playful edge.

•  Appealed to women and resonated with creative designers.

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Our Approach

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To make Peach Trunk Box stand out, we developed a bold, vibrant, and dynamic identity with:

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• Striking Colors – A playful yet premium palette to attract attention while exuding luxury.

• Typography Contrast – A mix of bold and elegant typefaces, reflecting creativity and sophistication.

• Multilayered Logo – Designed to incorporate multiple elements, symbolizing the diverse range of designers participating.

• Attention-Grabbing Posters & Collateral – Crafted to generate curiosity and excitement, making Peach Trunk Box unmissable.

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The Impact

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• The exhibition instantly grabbed attention, especially among women, leading to high footfall and engagement.

• The distinct branding helped position Peach Trunk Box as an exclusive, must-visit event, boosting brand recognition.

•  Designers and attendees resonated with the fun-yet-luxurious vibe, making it a standout in the industry.